Growing competition between airlines makes them customer-centered organizations. Such a strategy requires a reliable IT technology that powers airline CRM initiatives and secures its competitiveness in the mobile marketplace.
The first impression is very crucial and definitely counts. Initial contact with a prospective client is usually done through an airline’s website. A site that powers multi-language & multi-content functionalities with a quick & convenient check-in area and a virtual assistant guiding infrequent travellers. A site that will search for best fares in the whole network with the help of a smart portal.
Secondly, the airline marketplace is going mobile so expectations towards airline mobile sites and mobile applications are going high as well. Apart from possessing all the functionalities of a traditional airline website, such solutions offer a wonderful opportunity for marketing campaigns realized at airports. A true travel assistant anywhere & anytime.
Thirdly, loyalty counts. Frequent Flyer Programs are facing a big change in terms of business rules and IT systems which power them. Forced to leave behind old-school accrual algorithms based on flight distance, cabin class and booking class matrix in order to employ a simple revenue-based granting scheme. Refresh your scheme and improve your program’s economics for both your FFP members and for non-member corporate travellers in one move.
Despite the impact that modern technology has on airline distribution channels, multichannel promotional & advertising campaigns still remain unrivalled. Success in this field mostly depends on both campaign planning and execution. So a reliable planning & management tool for airline campaigns is a must.
Having gathered information, it’s time to analyze it. The diversity of information sources in the airline industry requires a reliable BI solution. Get reports that will shape the future of airline’s business. Prepare smart analysis.